left: Full colored logo over white background. Gradients are applied using earth tones contrasted by negative spaces to articulate air flow and rock erosion. Right: White-colored logo with matching typeface color for use over corporate pantone color.
Brand Development - Design Thinking towards a cohesive visual identity.
iPhora is a Colombian market research and digital advertising company, renowned for having projects with top-of-mind insurance companies in the region. The challenge here was to transform a young, thriving company's visual identity to reflect its core activities which have evolved since its conception in 2014.
