IMEXHS (Imaging Experts and Healthcare Services)
Brand Evolution, Website Development, Corporate Video, Internal and External Communications
IMEXHS is a colombian-australian healthTech start-up dedicated to transforming traditional workflows for hospitals and healthcare professionals through the simbiosis between avantgarde technology and medical expertise.
The challenge with this client was:
1. Adopting full immersion into their corporate culture to better understand the brand's core values, vision and philosophy for the next 10 years.
2. Integrating design-thinking dynamics throughout the organizational hierarchy to gain insights that helped shape the brand hearth and visual guidelines.
3. Create a unique visual narrative that could be articulated into brand-to-client contact points such as the company's website, corporate video and internal/external communications.
Previous IMEXHS Logo Final Visual Identity
Here's the design process document (spanish version, below)
Check out the website
www.imexhs.com
This below is the brand developed for their AAA Imaging Software Solutions, made from core identifiers such as innovation, galaxy, and mythology.
The corporate video is meant to show the vision of IMEXHS through an unconventional narrative, highlighting the benefits that the brand brings to different stakeholders from the top-down and bottom-up.
